Boutique Brand Journalism
If you understand and appreciate the need for great content but don’t have the time or resources it requires, then my Boutique Brand Journalism model might be right for you.
I’ve curated a team of talented, skilled writers whom I’ve trained in thought leadership and brand journalism best practices.
Together, we can create a content strategy, where new ideas for articles, case studies, blog articles ,and more are generated on a regular basis. With this agency model, you receive high-quality content that is customized in scope and pricing to your needs.
Step 1: Discovery and Strategy
Identify your target audience and how to best reach them
Create a custom content strategy document and style guide
Target topics and areas of interest to begin a new conversation
Step 2: Ideation and Planning
Create a customer content and Asana project board
Source and meet the writer(s) you’ll be working with
Review style, tone and best practices for your brand content
Step 3: Execution and Publication
Plan the writing, editorial and publication workflow internally
Writers execute assigned stories
Articles are finalized and published on appropriate platforms