Becoming an Industry Icon
A Thought Leadership Workshop for Founders and Executives
Every technology leader, founder, or executive has an incredible story that the world needs to hear.
But sometimes you just need help pulling those stories out and creating content that reflects your individual voice and perspective.
I’m here to help you find that voice. To create content that puts you ahead of the conversation -- instead of just chiming in from the back of the class.
That’s why I started helping tech leaders and founders with their content. There’s so many secret content marketing and PR strategies that can help elevate your individual and company brand from pedestrian to iconic.
The problem is, most agencies or consultants won’t share these with you.
Thankfully, I will. Becoming an Industry Icon is an in-depth -- yet no-nonsense -- three-step program designed to create a powerful aura around your brand with smart content marketing strategies from over six years of experience in tech marketing.
Here’s just a few people I’ve helped:
Samsung NEXT, a major technology venture capital firm
Varonis, one of the biggest global cybersecurity providers
Aquent, a worldwide staffing and human resources firm
Panasonic Avionics, a large aviation technology brand
Zapier, a rapid growth SaaS productivity startup
Telus International, outsourcing arm of a Canadian telecom
Becoming an Industry Icon will force you to completely rethink your approach to content marketing.
Web traffic, click-throughs, and SEO metrics are all downstream from the REAL work of unearthing and expressing those special ideas inside of you.
Becoming an Industry Icon isn’t simply about finding the right keywords or setting up a content calendar. It’s an inner journey of discovery, with me as your guide and sherpa on our way to the top of the mountain.
By the time we’re done, you’ll be able to express things about yourself and your company that you never thought possible.
Here’s what we’ll do:
Session 1: Understanding Your Journey
Who are you and where do you stand?
First things first, I need to get a sense of who you are. Your backstory, motivations, and aspirations. What gets you up in the morning, and what you dream big about. It all starts from here. We’ll also take a no BS look at what your current content marketing looks like.
You might not have any unique ideas that stand out -- or you might already have some great ones that can be polished and refined. It’s our chance to lay the groundwork prior to building up you and your company with powerful content.
Here’s what we’ll cover:
Who are you and what do you stand for?
What’s your dream scenario for your business?
What subjects or topics really get your blood flowing?
Is your current content marketing congruent with all the above?
Getting to Know You is a critical step. Your status as a renowned industry icon is predicated on authenticity, your story, and unique point of view.
Once those things are established, we can start digging for new ideas.
Session 2: Uncovering Iconic Ideas
What cool ideas are just waiting to be uncovered?
Being heard isn’t about yelling the loudest. It’s about having unique, insightful things to say that align with who you are and what your company represents. Those perspectives are likely either buried deep inside you, or are only being expressed at a fraction of their potential,
This is where we dig deeper into your business, industry experience, and what your firm offers to the market. Whether you’re a SaaS company looking for more users or a VC fund seeking to attract the next Uber, we’ll pinpoint how to be seen as a game-changer in your target market’s conversation.
Here’s what we’ll cover:
What are the hot button topics in your industry?
Who is your target audience and what do they need?
How can you put a fresh spin on what’s being said?
What are your bold predictions for the future?
These questions merely scratch the surface of potentially iconic ideas laying just beneath the surface. And it's a process that can be repeated to come up with new ideas over and over.
Once we’ve found some thoughts and perspectives that resonate with you deeply, I’ll show you how to make them a reality.
Session 3: Bringing Your Voice to Life
What’s the setup for powerful content creation?
This is the exciting part. Creating industry-leading content doesn’t require you to spend hours writing your own blogs, articles, or whitepapers. But you also shouldn’t have to sacrifice your brand voice or authenticity. Nor should putting out content be expensive or a massive headache.
This is where I’ll share some of the best tools and strategies I’ve accumulated over the years from working with some of the biggest tech brands and agencies. It doesn’t matter if you already have an internal marketing team, or can only afford to outsource.
Here’s what we’ll cover:
Creating a definitive style guide for all writers
Hiring and working with the perfect writers and editors
Planning publication on the right channels and platforms
Expanding your reach to news and third-party sites
No matter what your content marketing experience or capabilities are, I’ll show you how to execute content that moves the needle right away.
What agencies won’t tell you is that you don’t need fancy software subscriptions or PR firms to rise to the top. Success is about showing people that you have a truly different perspective to offer with rock-solid content in the right digital spaces.
The next Becoming an Industry Icon workshop starts on June 15th.
Because of the boutique, 1-on-1 approach, I'm intentionally limiting the program to three (3) companies at a time.
Total Investment: $7,500 USD
This ensures you get the attention you deserve. And that you walk away with an air-tight game plan to becoming a permanent industry thought leader.
To apply for the next session, simply click the link below and fill out a few details about you, your company, and why you want to become the next Industry Icon.
If selected, I'll be reaching out to you within 24 hours with more information and next steps.